Brained by Britt
Brained by Britt · No. 02

Time to ghost these AI phrases.

If your writing sounds like everyone else's AI, it's usually because you're using the same words everyone else is. This isn't about banning words forever — it's about spotting the phrases that have quietly become obvious AI tells.

Start here

Keep the ideas. Ghost the clichés.

Use AI as an extension of yourself, not a replacement for your voice. Here's the running list I check my own drafts against — the instant giveaways, the buzzwords to go easy on, and what to reach for instead.

Instant AI giveaways

Ghost these on sight

The second one of these shows up, a reader's "an AI wrote this" alarm goes off. Cut them.

Delve intoIn today's fast-paced worldEver-evolving landscapeUnlock the power ofGame-changingRevolutionaryWithout further adoTreasure troveTapestryRealmEmbark on a journeyHarness the power ofNeedless to sayIt is important to noteIn conclusion
Corporate buzzwords

Use these sparingly

Not banned — just overused. One is fine. Three in a paragraph and you sound like a slide deck.

LeverageUtilizeRobustComprehensiveSeamlessCutting-edgeInnovativeTransformativeScalableOptimizeMaximizeEmpowerSynergyFrameworkEcosystem
Try this instead

Plain words that actually work

Boring? A little. Clear, human, and trusted? Very. This is what real people say.

UseBuildCreateLearnImproveSpecificHelpfulPracticalClearSimpleHere's what I foundLet's break it downHere's what actually worksMy recommendation
The part that matters

Britt's rules

Words are the symptom. These are the actual habits that keep your writing sounding like a person.

1

If you wouldn't naturally say it out loud in conversation, question whether it belongs in your writing.

2

Read every AI draft out loud. If it sounds like LinkedIn bingo, rewrite it.

3

Delete filler before you add more words. Tightening beats padding every time.

4

Add your own stories, opinions, and experiences — those are impossible for AI to invent authentically. They're your unfair advantage.

5

Never publish the first draft AI hands you. Ever.

The final thought

AI should make your voice stronger — not replace it. The best content still sounds like a real person with real experiences and real opinions.

Keep the ideas. Ghost the clichés.

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Part of Brained by Britt — smart stuff from an overactive brain.