About

I'm Britt — and yes, I really do have this many ideas.

Marketing strategist since 2016. AI builder. Serial brainstormer and starter of things — who finally figured out how to get to the finish line, too. (I don't even want to know how many unfinished gems I left behind before I got my life together. RIP.) Here's the real story of how I got here.

Britt St. Clair smiling at her desk, in a rainbow-ring avatar
The real story

It started with marketing. Then AI rewired my whole brain.

I got into marketing in 2016 — a little by accident, honestly. I wanted to be a graphic designer, but the market wasn't there, so I went where I could still keep my hands in design. I started as a marketing coordinator, and by 2018, degree in hand, I was a marketing manager. Turns out I'm good at this — I've grown a site from about 30 visitors a month to over 12,000, with 20+ first-page keywords.

Then 2020 happened. Stuck in quarantine like everyone else, someone handed me a Cricut and some materials — and that was that. By 2021 I'd opened Bart's & Crafts, making custom handmade goods. My first real leap of faith. (Still going, still growing.)

When ChatGPT showed up, my curiosity took the wheel. I learn by doing, so I did — a lot, clumsily at first, with a very patient mentor (shoutout Umer) tossing me advice across a nine-hour time difference. Then it clicked: I was building genuinely powerful AI tools at a day job I wasn't passionate about, for someone else's goals. So I made a call — put that energy into me. I didn't know exactly where it'd lead. But here we are, and I'm proud of it.

The honest part

A shit-ton of ideas. Not nearly enough hands.

I joke that I've got self-diagnosed ADHD because my brain genuinely never stops. Fifty tabs, three notebooks, walking into a room and immediately forgetting why.

When it came time to make it real — buy the domains, launch the sites — I had a full "oh shit, what am I doing" moment. Five brands at once (okay, technically seven). It was a lot. But I've built systems that keep up with my own chaos. Now I'll help you build yours.

The blend I'm made of

Sass, sarcasm, gratitude, and way too much creativity.

Odd mix. But every piece fits — and if you know Scorpios, you already know why.

♏The keystone

I'm a Scorpio.

Which honestly explains everything — intense, loyal, all-in, a little mysterious. It's the thread that ties every other piece together. IYKYK.

Ruled by color

Lisa Frank forever.

My desk is pink-and-teal chaos — troll figurines, glass elephants, succulents, and a stack of affirmation decks.

Maker

Weird-beautiful things.

Tarot cards where skulls meet Lisa Frank. Affirmation decks that cuss you into a better mood. A little unhinged, a lot pretty.

The vibe

Boho, sassy, authentic.

Bold and real, a little extra, zero interest in corporate.

Curious AF

Mystery-solver.

True crime on repeat. Hand me a puzzle and I'm gone — basically marketing and AI.

Grateful

For my people.

My sister Chelsey — my partner in crime in work and life, my biggest fan, and the one always pushing me to grow. My mom. My people. I don't take the grind — or you being here — for granted.

Human first

Still building anyway.

Real talk: I struggled hard before I found the guts to put myself out here, and I'm still mid-struggle most days. Running on a prescription cocktail (prescribed, of course lol) and a mindset that's quietly building an empire. If you're in the thick of it too — this whole thing is for you.

How I actually live

The Secret is basically my second bible.

I talk to God and the universe, and I manifest the life I want on purpose. I say thank you in my head on repeat — for the things I love and want more of — and when something's not going my way, I go hunting for the silver lining until I find it. Gratitude isn't a cute word on a mug for me; it's how I steer.

Do I fall off? Oh, absolutely — I'm not on the meds for fun, lol. Some days are full bum mode. But then I boss up, handle my business, and flip from couch gremlin to SHE-E-O the second my mindset clicks back in. That whiplash is kind of my superpower.

And I turn almost everything into a challenge, because I'm a goal-getter and — not gonna lie — I like to win. So the question I'm always chasing is: how do I solve this in a way that's fun, a little innovative, and genuinely, actually useful? That's the whole game.

What I actually believe

AI should never replace you. It should become an extension of you.

You're the creativity, the judgment, the taste, the human. AI is the thing that helps you organize the chaos and move faster. It's a power tool, not a personality transplant. Anyone telling you to hand over your whole brain to a robot is selling something — and it's probably a course.

Why I built all this

Every tool started as a problem I had first.

My first "oh, THIS changes everything" build was a task tracker — basically Jira, but with the color-coding I actually wanted — and a multi-team budget tracker that auto-coded and disbursed funds. I solve my own problem, obsessively refine it, then realize other people have it too. That's the whole model. Real need first, product second.

See what I'm building →

✦

"I want you to leave here thinking 'she actually gets me' and 'I can do this too' — not 'I just got sold.'"

— Britt

Built in public

The brands I'm actively building & learning from.

Not a portfolio of past clients — a living lab of things I'm making right now. Each one taught me something (sometimes the hard way).

St. Clair Studios Brixx Digital AI Bestie Baddie Academy AI Ripple Wave Bart's & Crafts

Come poke around my brain.

Brained by Britt is where I park everything I make — prompt kits, honest how-I-did-it write-ups, and the occasional bonus build my brain coughed up at 2am. Grab whatever's useful, it's yours.

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