About

I'm Britt — and yes, I really do have this many ideas.

Marketing strategist since 2016. AI builder. Serial starter of things (ask me how many brands — actually, don't). I'm the person who gets an idea and immediately wants to start building it. Here's the real story of how I got here.

Britt St. Clair, hands on hips, smiling
The real story

It started with marketing. Then AI rewired my whole brain.

I got into marketing in 2016 — a little by accident, honestly. I wanted to be a graphic designer, but the market wasn't there, so I went where I could still keep my hands in design. I started as a marketing coordinator, and by 2018, degree in hand, I was a marketing manager. Turns out I'm good at this — I've grown a site from about 30 visitors a month to over 12,000, with 20+ first-page keywords.

Then 2020 happened. Stuck in quarantine like everyone else, someone handed me a Cricut and some materials — and that was that. By 2021 I'd opened Bart's & Crafts, making custom handmade goods. My first real leap of faith. (Still going, still growing.)

When ChatGPT showed up, my curiosity took the wheel. I learn by doing, so I did — a lot, clumsily at first, with a very patient mentor (shoutout Umer) tossing me advice across a nine-hour time difference. Then it clicked: I was building genuinely powerful AI tools at a day job I wasn't passionate about, for someone else's goals. So I made a call — put that energy into me. I didn't know exactly where it'd lead. But here we are, and I'm proud of it.

The honest part

A shit-ton of ideas. Not nearly enough hands.

I joke that I've got self-diagnosed ADHD because my brain genuinely never stops. Fifty tabs, three notebooks, walking into a room and immediately forgetting why.

When it came time to make it real — buy the domains, launch the sites — I had a full "oh shit, what am I doing" moment. Five brands at once (okay, technically seven). It was a lot. But I've built systems that keep up with my own chaos. Now I'll help you build yours.

The blend I'm made of

Sass, sarcasm, gratitude, and way too much creativity.

Odd mix. But it's me — and it's probably why we're going to get along.

Boho, sassy, authentic

My three-word vibe. Bold and real, a little extra, and zero interest in being boring or corporate.

Ruled by color

If it's covered in color, I'm in — Lisa Frank forever. My desk is pink and teal, buried in troll figurines, glass elephants, succulents, and affirmation decks.

Professional mystery-solver

True crime podcasts and Unsolved Mysteries on repeat. I love anything that makes me curious or hands me a puzzle — which is basically marketing and building with AI.

Grateful, always

None of this happens alone — my sister Chelsey, my mom, my people. I don't take the grind, or you being here, for granted.

What I actually believe

AI should never replace you. It should become an extension of you.

You're the creativity, the judgment, the taste, the human. AI is the thing that helps you organize the chaos and move faster. It's a power tool, not a personality transplant. Anyone telling you to hand over your whole brain to a robot is selling something — and it's probably a course.

Why I built all this

Every tool started as a problem I had first.

My first "oh, THIS changes everything" build was a task tracker — basically Jira, but with the color-coding I actually wanted — and a multi-team budget tracker that auto-coded and disbursed funds. I solve my own problem, obsessively refine it, then realize other people have it too. That's the whole model. Real need first, product second.

See what I'm building →

"I want you to leave here thinking 'she actually gets me' and 'I can do this too' — not 'I just got sold.'"

— Britt

Built in public

The brands I'm actively building & learning from.

Not a portfolio of past clients — a living lab of things I'm making right now. Each one taught me something (sometimes the hard way).

Got an idea you can't stop thinking about?

Same. Let's figure out how to actually build it — with smarter systems and AI doing the heavy lifting.

Work with me Browse the library