The short version of who I am, what I build, and how we might cross paths.
I'm a founder, author, and builder who runs an entire ecosystem of AI-native brands — in public. I come from a marketing background and now spend my days designing brands, tools, and systems and sharing exactly how it's done.
I build and run brands with AI — consumer apps, an e-commerce shop, a learning academy, a kindness platform, and the studio and systems company behind them — and I document the playbook so other people can copy the moves.
The best way to work together is through the brands and the studio I run rather than hiring me directly. Start with the newsletter — it's where I share what I'm building and how, and where every collaboration begins.
A family of them: AI Bestie, Bart's & Crafts, Ripple Wave, and Baddie Academy AI, all under St. Clair Studios, with Brixx Digital as the systems company. Same founder, same playbook, real receipts.
The newsletter. It's a short note, now and then, on what I'm building, what's working, and what flopped — no fluff, no daily spam.
I share what I'm building, what's working, what flopped spectacularly, and the AI + marketing tricks I pick up along the way. No fluff, no spam, no fake urgency — just the good stuff, now and then. And genuinely: thank you for being here. I build better knowing you're along for it.