A free resource people happily trade their email for — written, designed, and formatted — so your list grows while you sleep. You bring the topic; I make the whole thing. No meetings.
You pick the format (or I recommend the best fit), bring the topic, and I build the finished asset. Here's what you get.
Different goals call for different magnets. Fast list growth often loves a checklist; positioning you as the expert loves a guide; a mini-course keeps you in the inbox for a week.
In your brief, tell me your audience and what you want it to do, and I'll recommend the format most likely to convert — then build it.
A lead magnet is a genuinely useful freebie you give away in exchange for someone's email address. It's how a stranger or casual reader becomes a subscriber you can actually reach again — the first step of turning an audience into customers. “Lead magnet” gets used loosely, so here's exactly what I build:
One thing to be clear on: I create the asset itself — the thing people download. The opt-in form, email automation, and landing page that deliver it are separate; if you need those wired up, I'll point you to the right tool (or to Brixx).
A single project, fully mapped out, so you know exactly what happens and when. It all runs by email — we never have to meet.
Fill a short intake — your topic, your audience, and what you want the magnet to do (grow the list, warm up buyers, sell). About five minutes. No call.
Within 2–3 business days I suggest the format most likely to convert, confirm scope, and send a simple Square invoice.
Approve the plan and pay the Square invoice from the link. That books your spot and I start building.
I write the content and design it in your branding — cover, formatting, the whole finished asset.
I send it for review with a quick revisions form; you note any changes, I make one round of edits, then deliver your final files.
Your topic, who it's for, and your goal. Branding helps, and any must-include points too — but the heavy lifting (writing and design) is mine.
A good lead magnet isn't a throwaway PDF — it's a genuinely useful thing that earns trust the moment someone downloads it. That's what I build: something worth the email, so your list grows with people who actually want to hear from you.
Any free resource people get in exchange for their email — an ebook, guide, checklist, template, swipe file, or mini-course. I create the downloadable asset itself; the opt-in form and email automation that deliver it are separate (I'll point you to the right tool if you need that part).
After you send your topic and goal, I reply with a recommended format, a plan, and a simple Square invoice. You approve and pay from the link, and I start building.
I confirm the format and scope within 2–3 business days and give you a delivery date with your plan — timing depends on the format and length.
I build the asset itself. Wiring up the opt-in form, landing page, and email automation is a separate piece — tell me what you use and I'll point you to the right setup (or to Brixx).
At the review stage I send you a quick revisions form. Note what you'd like changed and I make one round of edits before anything is final.
Absolutely. The same written-and-designed asset works as a paid product or a free opt-in — it's yours to use either way.
Why trust me with it: a marketing degree, ~10 years in the trenches, and six brands I run myself — so I'm not guessing. You see a plan before you pay, you get a revision round, and nothing's final until you're happy.
Send your topic and goal — I'll recommend the format, send a plan and an invoice, and build the whole thing. No meeting, no pressure.